Where does your product stand in Asia — and what could the road ahead look like?您的产品在亚洲处于什么位置——前路会是什么样？
Fifteen minutes. The same six dimensions we use inside every engagement, read against your company's stage, capabilities, processes, economics and target markets. No two results are the same, because no two companies are — the way a formulation is tailored to a person's life stage, this is tailored to your company's.十五分钟。我们在每一次合作中使用的同样六个维度，对照贵司的阶段、能力、流程、经济性与目标市场进行解读。没有两份结果是相同的，因为没有两家企业是相同的——正如配方依据个人的生命阶段量身定制，这份评估依据贵司的阶段量身定制。
Before we start开始之前
Your results are generated instantly. We use your details to follow up with a short written read of your result — nothing else.结果即时生成。我们仅使用您的联系方式，就评估结果向您提供一份简短的书面解读——仅此而已。
Please complete name, email, company, role and country, and tick the consent box.请填写姓名、邮箱、公司、职位与国家，并勾选同意。
Your company and product贵司与产品
Where you are today sets which stage the rest of the assessment reads from.您当前的位置决定了后续评估所依据的阶段。
An idea or proof of concept构想或概念验证Preparing to launch in a chosen market准备在选定市场上市Selling in one market, scaling or adding markets已在一个市场销售，正在放量或新增市场Established in several markets; managing margin and renewals已在多个市场立足；管理利润与续期Reformulating, personalising or retiring a line重新配方、个性化或退出某条产品线
Marketing-led; evidence not compiled营销导向；证据未整理Ingredient-level literature on file已有成分层面文献Claims mapped to permitted lists per market with evidence file宣称已对照各市场许可清单并附证据档案
Not tracked / not applicable yet未追踪 / 暂不适用Tracked informally非正式追踪On a managed calendar with owners已纳入有责任人的管理日历
None无Via distributor通过经销商Own entity or appointed agent自有实体或指定代理
Economics and capital经济性与资本
What the design has to protect and improve.设计所要保护与改善的核心。
< 40%40–60%> 60%Don't know yet尚不清楚
Energy / labour at home本国能源 / 人工Ingredients原料Logistics & duties物流与关税Regulatory & certification法规与认证Channel margins渠道利润
< US$250kUS$250k–1MUS$1–5M> US$5M
Asset-light only仅轻资产Would own if volume proves it销量验证后可自建Prefer to own or acquire倾向自建或并购
Market and where you want to get to市场与目标
The target state the design has to reach.设计需要达到的目标状态。
High — one partner holds the market高——一家伙伴掌握市场Moderate中等Low / diversified低 / 多元化
Launched in the chosen market在选定市场上市Added 1–3 more markets新增 1–3 个市场Raised margin / cut operating cost提升利润率 / 降低运营成本De-risked supply with second sources通过第二货源降低供应风险Rationalised the portfolio优化产品组合Launched a next-generation or personalised line推出下一代或个性化产品线
Please answer every question on this page.请回答本页所有问题。